According a popular market research firm Cerulli Associates “about 75% of the financial experts or firms offer one or the other kind of financial products or services”. This means financial services advertisers have to work hard for making people understand why they are unique, what do they offer, how different are they from nearest competitors? Over the years, they have relied on several high profile and high investment marketing techniques to find success, however today the realization about seeking smart investments over big investment have definitely dawned upon them. This requirement has pushed them to seek solace in something cheaper, and highly effective as financial magnets.
Here are three healthy approaches for promoting financial services using financial services magnets -
- Touching Base with People – Today, people have short memory and they always find it cumbersome to recollect or remember details of any one particular financial services company. In this case it is very important to remain before them and offer them big promising future. Financial services advertisers can always have an upper hand by choosing finance promotional magnets such as finance business card magnets or some typical promotional magnets elucidating contact details. This gesture will make people closer to financial services and they will definitely call up a financial service to check about securing their investments.
- Focus on Improving Sales – As said before due to tough niche competition it is not always easier to cajole people for making investments. Advertisers can choose to create impact on their specialized offerings by offering some value added goodies such as mid-term returns, or easy options to repay premiums, or to say some value added packages to gain maximum benefits from investments. Advertisers can hugely rely on promotional magnets such as Investment magnets, mortgage magnets to actually market their value added services and in turn boost their sales.
- Impinge on Marketing Effectiveness – Advertisers who are trying hard to win customers trust by making them laugh and think at the same time can always rely on some choices such as some interesting services magnets such as piggy bank shaped accounting magnets or locker shaped investment magnets etc. These magnets will help to trigger and tie up a customer’s interest for a long time.
Advertisers can always survive the competition and beat blues to emerge in their niche sector by choosing creative promotional magnets and utilizing them effectively for long and short term promotions.