Fashion shops rarely face the humdrum of niche competition because everyone wants to look good at all times. However, this NFL season, many of these fashion houses in Washington DC are coming out of their nutshell and trying to target new genre of customers. It has been observed that they are frivolously gifting away customized 4x7 inch one team Washington Team football schedule fashion shop football shaped magnet. This magnet directly catapults them into visible spectrum of sports crazy population who are always looking out for ways to grasp every morsel of football information that comes their way.