Election Campaign magnets typically refer to the genre of magnets, which are utilized for promotions during the election season. Until some years back we all have witnessed how campaigners spend lots of time and efforts in modifying their public persona. Today, the concept of public grooming has just got escalated to higher levels. Campaigners are concentrating on the importance of reaching out for voters. As a result they have started handing out their promotional magnets to toy around with public consciousness.
Some years ago an online poll was conducted by public forum to adjudge the popularity of political magnets. The campaigner’s rated promotional magnets on the basis of these points-
Visibility – Campaigners know the importance of staying in the public memory for long time. They believe that it was easier due to the political magnets , which was handed over as the personal token during the public meeting hours. They found that many people retained these magnets as a token of support towards a leader and it remained permanently affixed over their refrigerators and cars even after the election season got over.
Cost Effectiveness – Media advertisements and press advertisements were definitely time and money consuming. The public memory is very weak and people often skip through channels to see what others are saying or they just move away from billboards in search of something interesting. Promotional magnets demand just fraction of investment and they typically continue to remain favorite to public memory.
