Business strategies have indeed evolved a lot in today’s digital business world. However, classic marketing tools like business card magnets seem to be irreplaceable. In fact , they have only become more relevant and popular. Business cards are deep rooted in the promotional strategy of businesses – both small and big. The purpose of business cards has always been to set an elevator pitch and to enhance the handshake moment. Magnetic business cards will never get misplaced or damaged like paper cards and will make a long lasting brand reminder.
Here are some of the unbeatable benefits of Business card magnets as promotional swag.
Budget friendly
Business card magnets are also cost effective and can be used in mass events like tradeshows and mailer campaigns. If you think a modest budget is coming in your way of implementing a successful promotion, business card magnets will change that perception.
Versatile
Moreover, business cards will complement all your other forms of promotions like radio, television or digital ads.
Highly visible
Business card magnets will even make consistent impressions for your brand at one time investment . Most people cherish it for a long time; hence these full color magnets will also keep your message displayed in front of your clients for a long time.
Business card Magnets help in brand recall
Available in various shapes, business card magnets will obviously stand out on fridge doors and filing cabinets. In addition, your prospects will find it useful to hang up the grocery list or their kids artwork. Every time they check on these , they will engage with your message as well in a subtle way. Thus they will become familiar with your brand. Next time when they need services or products similar to that of yours, your brand name will pop up in their mind first.
Easy to customize
Business cards are not just about your logo and contact information. You can make them more informative by adding sports schedules, kitchen conversion units and more to make it value added and more useful for your recipients. More the utility, more will be the engagement of the users with these cards. You can even include local events or game schedules on these custom magnets to draw easy attention of the prospects.
Easy to Distribute
Business card magnets are flat and compact, which makes them ideal as mailer items as well. Easy to distribute in person or through product packages or mailers, business card magnets will always talk for your brand even when you are not interacting directly with your audience.
Your Advertising Billboard at work: Business Card Magnets
Business card magnets make advertising billboards at work. It will keep your logo and message in front of a lot of potential customers. It will get your message into the homes and hearts of your prospects and will create an element of interest even among customers who may be new to your brand .They take up the premium real estate on refrigerators that occupy high traffic areas in homes and offices.
Long lasting
What makes business card magnets a promotional wizard is its high retention, longevity and their prevalence. These magnets also remain on the high visibility display spots for a long time to continue to advertise your brand for months or even years.
Have you been exploiting the untapped potential of business card magnets?
