Referals Matter A Lot In Real Estate Promotions- Must Read
Though real estate market fluctuations are hard to predict, studies show that the top realtors have always managed to stay afloat and make decent business! Guess what makes them successful. Though all realtors do pretty much the same job of promoting their projects, why is it only some make it to the top?
Though there is no magic formula to know what is best and what is not while promoting real estate projects, here are a few handy tips that will help you to fine tune your marketing strategy to make it more effective.
Etch out a marketing plan
First things first! Having a perfect marketing plan will make half your job done. Your marketing plans should both prospect new clients and maintain the current client-base. Did you know that successful realtors get over 70% of their new business from referrals? 12% sellers use the same realtor that they have used before. It clearly shows that it is the repeat customers and referrals that turn the tides in the favor of successful realtors. So, if you thought that your responsibility ends with the handing over of the new property, you could be in for a surprise; in fact, it will be the beginning of your business relationship with the clients.
Keep in touch
Make sure to keep your audience well engaged with your brand by sending out real estate marketing tools like real estate postcards or real estate mailer magnets on a regular basis to keep them updated with the latest projects, deals and offers. It will make an effective and one of the most cost-effective ways of offline promotion to reach out to new and existing clients.
Mailer campaigns are great options to stay connected with your target neighborhood regularly. Considering the fact that an average of 8% of all people in residential neighborhoods move every year, this simple step can have tremendous positive outcome. Even if there is a well established realtor agency in that area, a systematic mailer campaign will surely go a long way in making your brand familiar among the audience thereby giving them a strong option to consider.
Direct mail campaign always works as it will leave a personal connection with your audience. It is so much more personal and tangible than a generic email that may or may not catch the attention of your prospects. Make sure to add refrigerator magnets or car magnets to drive up the surprise element of the mailers and to increase the chances of getting these mailers opened.
Which is the promotional strategy that you think has been most effective for you? Share your thoughts at the comments section below and join the conversation.