Your  Business Card Magnet Is  Your Best Marketing Tool

Have you given a thought on how your business cards are going to impact your audience every time you hand these out? Contact cards are often overlooked and taken for granted though these happen to be the most potent weapon in any marketing arsenal. Maybe it is time for marketers to start thinking of your business cards as marketing tools instead of just a way to share their contact information.

Here are a few tips to make your business card magnets something special.

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Make your cards multi-functional

Apart from your basic contact details, your business card magnets can include emergency contact details, CPR tips, event calendar or sports schedules to make It more useful  to get the recipients interact with them more times than they would with an ordinary  business card.

The more the interaction, the more will be the impressions that your brand make. Customize with interesting taglines, quotes or artwork  to make these full color custom magnets stand out from the rest of the crop of fridge magnets and grab easy attention of everyone around.

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 Provide links to your online marketing platforms

Your business card can be easily linked to your online initiatives by getting your website url, social media pages and twitter handles on it to enhance the leads that your business cards generate. In this new normal world of online business transaction, this can formidably enhance your branding potential.

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A social cause you support          

Include details of the social cause you support by getting it imprinted on these business cards. It will go a long way in highlighting your social commitment and your goodwill. It will give your recipients an overview of what your business stands for.

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Add a fun twist

Think out of the box to make your business cards exceptional. Include brain teasers, puzzles and games to engage your audience with your message in a light hearted way and draw them closer to your business. A tricky question or a fun fact will amuse them while your brand becomes all the more memorable.

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Discount codes and  special offers

Your business card is likely to have a bigger impact when  it includes a discount code or a special offer.  It is a proven way to increase the brand loyalty of your audience and get them back to your stores more often.

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How do you plan to use business card magnets in your promotions? Share your thoughts and ideas on our facebook page to join and interesting conversation.