How Promotional Refrigerator Magnets Will Enhance Your Brand Recall
Say It Again! Studies have proven that promotional messages become more effective when repeated as these will leave a lasting impression in the minds of any viewer. Thomas Smith had an interesting explanation of how repeated advertisements work in his book Successful Advertising that was brought out way back in 1885.
The 1st time people look at any given ad, they don’t even see it.
The 2nd time, they don’t notice it.
The 3rd time, they are aware that it is there…
The 13th time, they start to feel the product has value.
The 16th time, they accept the fact that they will buy it sometime in the future.
The 19th time, they count their money very carefully.
The 20th time prospects see the ad, they buy what is offered.
Though this concept was first published 131 years ago, it holds true even today, which shows that the basic marketing concepts hardly change!
Refrigerator magnets are highly visible
For the best impact, marketing messages must be visible to the recipients many times. Custom refrigerator magnets will make a promotional item that can create the best repeated messages simply because every household and even office has refrigerators and every time your recipients head to their fridge, your logo and message will grab their attention many times on a single day!
Not many logo gifts can match the countless impressions that magnets make in its life time that too at a very low cost. Custom magnets can be imprinted with your logo, message or contact details and every time your customers access their fridge, your logo will become familiar to them, which is transformed into positive leads in the days ahead.
Magnets offer something special for everyone
Custom magnets are available in a range of interesting shapes and sizes that will complement any industry or niche. For instance realtor agencies can make use of these delightful house shaped magnets that will convey their message without any effort while schools can make use of these visually appealing school bus shaped magnets and trucking companies will surely find these van shaped magnets a true bet. There are countless options to consider and by choosing an appropriately shaped magnet, you can make your logo promotions easier as never before.
Promotional magnets not just make attractive billboards for your message but will make a handy place to hold up their shopping lists and daily reminders, which means that your logo will enjoy more exposure. Marketers can think of enhancing the value and popularity of these magnets by imprinting emergency numbers, safety tips, kitchen conversion units and other useful information.
Calendar magnets or note pad magnets are also clever options to get your message and logo in front of your recipients. Every time they jot down their reminders or use these tear off pads, your brand will become their favorite in a subtle and non intrusive manner.
Refrigerator magnets are indeed budget friendly and fun options to get your message out in front of your recipients. Shop right away!