How To Use Magnets for Business Promotions
Custom magnets are popular marketing giveaways that are safe to invest in.
Incredibly popular and versatile, magnets never go out of trend as well. However, to get the best value for your promotional dollars, bear in mind these handy tips.
Identify your purpose
Before you can plan to deploy magnets, define the purpose of your marketing campaign. In most cases, it will be to promote your brand or services . So, adopt a customization theme that will draw easy attention towards your brand. Also, take care to add value to your magnets and make it more interesting for the audience.
For instance, you can include referral incentives or call to action message that you want your audience to do when they see your custom magnets. The right design can lend specific emotions s like trust and excitement towards your brand. Your target prospects and branding purpose will be keys to determine the best ways to fit magnets into your marketing strategy.
Magnets should be useful
Add value to your magnets to make them useful for your target audience. For instance, you can turn your magnets into mini calendars or handy conversion charts. Why not print refrigerator magnets with your favorite sports team’s schedule to engage the family audience with your brand? This is especially useful if you have a local audience where everyone roots for the home team.
No matter how you go about it, the goal is to make your magnets useful references for your customers. A well customized magnet will engage the crowd with your message in a consistent manner and will bring them back more often.
Customize to make consistent impressions
Repetition is the key to direct-marketing success. By customizing an interesting magnet, you get repetitive impressions from a single investment.
Make an offer
Include an irresistible offer that will pull your prospects in and turn them into customers. An incentive will indeed make your promotions a lot more interesting . Every time your recipients make use of these discount offers, their brand loyalty will go up, while your brand makes valuable impressions. Win—win.
Make it visually appealing
Human brains register artwork and designs quickly than text. So, by customizing these full color magnets with interesting designs and taglines you can pack a punch to your branding. Make your promotional magnets stand out with creative designs. This will help you grab the attention of not just the primary recipients, but everyone who happens to see these.
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