Stick to Success with Custom Fridge magnets
Custom magnets are more than just a useful item—they’re a strategic tool for brand promotion. By providing practical use and high visibility, they offer a great return on investment. This post will help you understand more about custom fridge magnets and why they’re so valuable for marketers. A custom magnet is a magnetically backed piece of advertisement that will attach securely to any metallic surface like fridge door or filing cabinet among others. Given its constant exposure to different audiences, it has become a powerful promotional tool.
However, effective marketing using custom magnets goes beyond just sticking the magnet on fridge door. It requires strategic thinking and careful planning reflected in the design and placement.
Make It Look Professional
The best way to get maximum effectiveness from your fridge magnet is to have it designed professionally. A visually appealing design will increase the perception of the users, enhance your brand recognition, and will turn the casual viewers into loyal customers. Add your logo, artwork or message to make the magnets more visually appealing. Make sure that your message is easy to read for everyone so as to make it a worthy investment for potential returns on advertisement.
Choose the Right Size
The visibility of your message will depend on the size of your magnet. Size selection depends largely on the amount of text that you wish to place on it A medium-sized magnet will be a popular choice to consider. The aim is to ensure your message is visible from a distance but without spoiling the aesthetics of the refrigerator.
Full color magnets
These full color fridge magnets also play a significant role in attracting viewers’ attention. Bright and contrasting colors can obviously make your magnets stand out. Dark text on a light background or vice versa is recommended for readability. Adding branding elements will help to maintain consistency and brand recognition. Using too many colors can also be distracting, so aim for a balance between visual appeal and color strategy.
Keep the Message Clear and Simple
Keep your message simple. Viewers should be able to grasp your message in seconds as they may only get a quick glance at your magnet when on the move. It is recommended not to include too much information on the magnets as it will only confuse the viewers. Use a compelling quote, or an inspiring call to action to make the message hit the target.
Use Quality Images and Logos
Likewise, the use of quality images can significantly increase the visual appeal of your magnets.
Update Regularly
If you’re using custom magnets for a specific campaign or offer, remember to update them regularly. An outdated message or image might not look good. So, make sure to update the magnets periodically can keep your marketing fresh and eye-catching.
Quality is the Key
Moreover, choose magnets of high quality as it can have a great impact on the overall effectiveness of your advertisement. A high-quality magnet will also maintain its color and appeal over time, ensuring your message stays vivid and clear.
Are you interested in using custom fridge magnets as promotional giveaways?
