Everything You Need To Know on Creating Your First Business Card magnet!
For most businesses online communication and virtual events have become more common than ever. However, it has not reduced the importance of having a tangible business card even a wee bit. Business cards have come a long way from being paper slips to trendy magnetic name cards that will keep your brand in plain view of your audience for a long time.
Business card magnets are possibly the first marketing tool that you hand out to a prospective client during business events and tradeshows. The formal ritual of handing out your business cards dates back by many decades. it is the best way for you to introduce yourself and your business and get the conversation started.
In spite of being so crucial for businesses, most people still do not give much thought to the design of their business cards. A well customized business card will pique interest among your prospects and leave a great impression in them. Designing a business card is not something that has to be taken lightly. Whether you are a start up organization or a large organization getting your business card magnets printed is the first thing on your to-do list.
Business cards are great ice breakers too because the information printed on these will help you to engage the audience and have a meaningful dialogue at the very first meeting. A well customized business card magnet will speak a lot about your brand and its values.
Designing Your Business Card
Give a thought on the concept of your business card and how it should look plus the content that should go into it. Keep in mind that the basic function of a business card is to let people connect with you. So, make sure to include your essential contact details like website address, and email apart from your business name, artwork or logo. Stuffing too much information will make the card cluttered and baffling. Keep your information concise and to the point.
QR code is a neat way to include all the information that you wish on a business card, without making it look cluttered. Including your QR code is a clever move to drive more footfalls and to keep your audience engaged online with your business.
The color of your brand and the text color should stand out against the background. Choose contrasting colors for better legibility and make your message stand out. Dark colored fonts against light backdrop of vice versa will make a great choice. The fonts that you choose should be clean and easy to read fonts that can be made out even from a distance. Avoid fancy fonts and curved fonts that may not be easy to read quickly. There should be enough free space between the texts to make it visually appealing.
Magnetic business cards are available in various popular sizes. Choose a size that is big enough to hold your message yet compact enough for mailers and easy distribution at events like tradeshows. The card size should not be too small or too big.
Now that you have a guide to customize your business cards, you can easily come up with a stunning magnetic card that will make your logo the talk of the town!