7 Dental Marketing Ideas That Will Set Off Word-Of-Mouth Publicity
In the US, the dental industry revenue touched a staggering $137.7 billion in 2019. The rising disposable income of people and easy access to dental care facilities are touted as the main catalysts in the growth of dental industry. To stand out in this highly competitive niche, dentists and dental care services have been adopting various promotional ideas. Did you know that an average solo dental practice needs more than 20 new patients per month to grow and succeed?
Explore some of the smart cap promotional ideas that will make it easier for your potential customers to find your practice and ensure you a ROI to smile about! Ironically the most effective marketing campaigns may not require a single spoken word!
In today’s age of digital dental marketing, where 97 percent of consumers go online and rely on search engines to research dental treatments, you need a smart mix of tangible promotional handouts and a strong social media presence to make it big.
Let’s be frank about it! Traditional dental marketing practices aren’t going to cut it anymore.Here are some Top dental Marketing Ideas that are proven to grow your business These dental promotional ideas will give you a clear picture of the behavior of the modern day clients when seeking a new dentist and some concrete ideas you can implement right away.
Here are some smart cap marketing ideas for Dental care services to create word of mouth publicity – literally!
1.Google My Business Listing
Google My Business (commonly known as GMB) is a highly popular business listing on Google. Unlike other business directories, Google business listing can be highly detailed, and all the relevant information from it will be displayed in a lot of online places making your message highly visible.
Google My Business listing will not just increase your chances of showing up in the Google Local 3-pack. But when the users search your business by name, Google often shows a Knowledge Panel that displays detailed information about your company that is pulled from your GMB listing, as well as from other relevant online sources and user-generated content like third-party reviews. While adding information in Google My Business posts, you can use up to 1,500 characters though the ideal length is between 150 and 300 characters.
Put the most important information at the beginning of the post and avoid hashtags as these won’t help in your ranking. Add informative texts like the latest happenings at your business, events, offers and product launch etc. Google My Business Posts will stay live only for seven days. However past posts will be visible when the current post is clicked on and people can easily scroll through past posts you’ve made.
To grab the attention of the users, make sure to include a great image is sized correctly for Google Maps in your post.
2.Bring back your prospects with Appointment Reminders
Getting the prospects make their appointment is only half your job done because unless they remember to stick to their schedules, your promotional campaign cannot be termed a success! Appointment reminders make sure that your patients show up. From email reminders to Google calendar alerts and snail mail confirmations – you can adopt any suitable method to remind the prospects of their appointments. Your prospects will surely be impressed by the personalized service that you offer.
The days of direct mail are far from over especially for baby boomers. This promotional method has a classic charm and gives a good opportunity to show off your specialty or competitive price points. Postcards ensure a personal touch to your marketing campaigns and bring in new leads and a great return on investment! Being old fashioned can help at times!
Reports show that over 88% of consumers trust online reviews as much as personal recommendations. So, every positive review that your existing patients write on various platforms like Yelp will go a long way in increasing your business rating. This is a smart move to engage the millennial audience that is not keen about the idea of asking their neighbor or friend about the best dentist in town! A positive review is all it takes to get your business in front of your potential patients.
5.Instagram- The smart way to increase your fanbase
We have a lot of Instagram stars like Dr. Pimple Popper who popularized popping zits on Instagram! So, you can highlight your tooth whitening products, dental care procedures and more through some amazing pictures to increase your fan base. See how people obsessed with perfect teeth come back to your page to see what’s new – quite often!
6.Referral Bonuses will make your clients feel happy!
A substantial fraction of people trust recommendations from their friends. So, you can encourage your existing clients to make those recommendations by offering referral bonuses. Give discount deals on their dental visit for every referral that converts! Your clients will indeed feel well appreciated by these simple gestures, which in turn will ensure a solid customer base for your dental practice.
7.Promotional handouts- The unbeatable brand reminders
Branded merchandise may help you to reinforce your brand visibility in locations and areas that may matter most to your practice. Everyone loves freebies and they will love talking about it and your message gets a secondary audience.
Custom magnets will make a high visibility reminder of your brand that stays in plain view of your audience all through.
Dental Business Cards 20 Mil Round Corners: These magnetic business cards will never get misplaced or damaged unlike paper cards. So, your prospects will always have an easily accessible business card of their trusted dentist right in their plain view. The bonus- These full color magnetic business cards will get a lot of attention from anyone who sees it and not just your primary recipients, which in turn will enhance your brand repute in the long run!
4×6 Custom Dental Calendar Magnets 20 Mil Square Corners will make their way to refrigerator doors of your prospects and will remain there for a long time. The best part is that they will be reminded of their appointment every time they see these full color magnets.
Tooth Shape Magnets 20 Mil is another interesting model to choose from. The well recognized shape of these magnets will make it easy for your prospects to remember of your dentistry services. Shaped magnets that align with your business line are a great way to engage your audience with your brand.
Old school promotional ideas are dead as Dodo; get on top of the changing trends stirred off by the overwhelming millennial community with these promotional ideas and win your marketing game.